Assistant Manager – Marketing

Job Description

Company Description

Marrian Infra (https://marrianinfra.com) is a dynamic Real Estate company driven by seasoned professionals with decades of experience and a passion for crafting exceptional spaces. We prioritize transparency and integrity, ensuring a solid foundation of security and reliability. Our projects are customer-focused, aiming to craft future communities with a deep understanding of the industry and a clear vision for the future. Our diverse portfolio includes residential communities, commercial leasing, strategic land banking, and expert consultation on RERA compliance. Based in Bangalore, we also contribute to society through various CSR activities.

About the Role

We are looking for an experienced Assistant Manager – Marketing with strong exposure to the Real Estate Development industry to drive project marketing, demand generation, brand positioning and sales-support initiatives. The candidate should have hands-on experience in marketing real-estate projects, preferably with a developer, and should be capable of independently managing campaigns from planning to execution.

Key Responsibilities

• Develop and execute project-wise marketing strategies based on location, product, target audience, pricing and sales objectives.
• Plan and execute marketing activities for new project launches and ongoing projects.
• Drive lead generation and demand generation through digital, offline and on-ground marketing.
• Work closely with Sales and CRM teams to understand project requirements, customer segments and lead quality.
• Plan and monitor Google Ads, Meta Ads, social media and other digital campaigns.
• Execute Local Area Marketing (LAM) activities including hoardings, outdoor branding, kiosks, events and activations.
• Coordinate with creative and media agencies for brochures, advertisements, videos, digital creatives, presentations and sales collaterals.
• Conduct competitor analysis and market research covering pricing, project positioning, offers and customer trends.
• Support project launches, open houses, property exhibitions, channel partner meets and customer engagement activities.
• Manage relationships with creative agencies, media agencies, vendors and other marketing partners.
• Track lead sources, CPL, campaign performance, site visits and marketing ROI.
• Monitor and manage marketing budgets and ensure effective utilisation of marketing spends.
• Prepare project-wise marketing MIS and performance reports for management.
• Identify new marketing channels and opportunities to improve project visibility, lead generation and sales support.
• Ensure all marketing communication follows the company's brand positioning and quality standards.

Required Skills

• 5–8 years of experience in Real Estate Marketing, preferably with a real-estate developer.
• Strong understanding of real-estate project marketing and customer acquisition.
• Experience in project launches, demand generation and lead generation.
• Exposure to both digital and offline marketing.
• Knowledge of Google Ads, Meta Ads, Social Media and campaign analytics.
• Experience in Local Area Marketing (LAM), outdoor advertising and on-ground activations.
• Strong agency and vendor management skills.
• Good understanding of market research, competitor analysis and customer segmentation.
• Strong communication, negotiation and presentation skills.
• Good analytical and reporting skills.
• Proficiency in MS Excel and PowerPoint.
• Ability to coordinate effectively with Sales, CRM, Projects and external agencies.
• Strong ownership and execution capability.

Preferred Skills

• MBA/PGDM in Marketing will be an added advantage.
• Qualified leads generated and lead quality / site-visit contribution.
• Cost per Lead (CPL) and Marketing ROI.
• Project visibility, brand reach and campaign effectiveness.
• Marketing budget utilisation and timely execution of marketing activities.
• Contribution towards project sales objectives.